Undisputed master of the art market, Jeff Koons is neither more nor less than the most expensive living artist in the world. Born in 1955 in York in the United States, he is famous for his giant sculptures, his paintings, as well as his talent for provocation.
He studied at the Fine Arts of Baltimore in Chicago, but it is in finance that he will begin his career as a broker on Wall Street in commodities. Jeff Koons will succeed in combining his talents on the stock market and his passion for art by becoming himself the best investment of the 20th century.
Jeff Koons will be particularly marked by the advertising iconography and American pop art of the 1980s. Consumer objects and everyday utensils will gain in added value in his hands. He will take up the principle of Marcel Duchamp's “ready-made” and raise them to the status of a work of art, starting with vacuum cleaners or basketballs.
Particularly fond of kitsch, Jeff Koons will excessively exploit this vein and conquer collectors around the world. He uses the icons of popular culture labeled USA to add them to this aesthetic. Michael Jackson then freezes in a white and gold porcelain, Popeye rutile like a stainless steel balloon and the Hulk inflates with air in anger.
Jeff Koons' fame and work both took a turn in 1991, when the artist married pornographic actress Ilona Anna Staller, also known as Cicciolina. Together, they produced the sulphurous work “Made In Heaven”, where the couple takes the stage and plays on eroticism and more so ambiguity. It is an absolute media success which makes it possible to increase the reputation and the coast of Jeff Koons.
His works are now made by artisans in a workshop in Chelsea, near New York, under his direction, a process which in turn makes the artist talk. In addition to being the favorite of billionaires, Jeff Koons is also exhibited around the world. We will especially remember his royal entry to the Palace of Versailles in 2008 accompanied by his Balloon Dogs and his Inflatable Rabbit, not to mention his retrospective at the Center Pompidou in 2014.
His work Balloon Dog, in orange (there are several different colors, including magenta and blue) was auctioned in 2013 by the Christie's agency in New York and was sold for the sum of 58.4 million dollars. . This historic sale made this sculpture the most expensive work by a living artist.
Ludovic Baron is a French artist-photographer. He is known for his art-photographs featuring characters in costume bathed in an unreal light in a poetic and timeless photographic atmosphere.
Very early on, Ludovic became passionate about images, from painting to cinema, he immersed himself in moods, atmospheres and lights which gave him his first pictorial emotions. He began his career by directing short films, winning in 2007 the "prize for best young hopeful director" for his short film "PERFECT", and obtained more than 19 million views on the web for his second film "HELP ME ".
From 2011, he develops his taste for photography, art in which he inserts a cinematographic approach and begins to photograph many personalities.
In 2013, affected by the situation in Darfur, Ludovic Baron collaborated with UNICEF and created his first art-photo "An angel escapes" which will be auctioned for the benefit of the association and will thus allow the vaccination of more than 2000 children! The same year he began to collaborate with major groups such as M6, TF1 and UNIVERSAL.
Ludovic connects creations and exhibitions in the heart of the most prestigious places. (Georges V, Petit Palais, Théâtre du Châtelet, Le Palais Brongniart, the Hotel de Paris in Monaco or even at the Sparta Gallery in Los Angeles)
In 2016, he joined the prestigious Galerie de l'Opéra de Paris where his works, books and art posters will be sold to the public. Shortly after, he signed the international campaign for the monument of men's perfumery: "For a man from Caron".
Uncompromising on the detail, inhabited by his concepts, he follows his vision as much on the artistic direction as on the light which must according to him converge the eyes, allow a distant escape as well as a personal interpretation.
Each spectator is immersed in his universe and must be able, according to Ludovic, to appropriate a story, a feeling or an impression.
In 2018, Ludovic signed an artistic collaboration with the mythical Stade Français for the 2019 Stadium Gods calendar. A unique approach based on Greek mythology that will make this calendar a true piece of art.
In 2019, the Intercontinental Paris Le Grand hotel acquired some forty of his photographs for its Royal Suite and its corridors. The same year Ludovic Baron develops a project with the famous Parisian cabaret: Le Moulin Rouge. A spectacular creation that will retrace the history of the emblematic place and which will be unveiled in 2022.
Between 2020 and 2021 he is developing, in parallel with his other projects, a new collection of paintings around the Eiffel Tower, immersed in a 1950s atmosphere.