Undisputed master of the art market, Jeff Koons is neither more nor less than the most expensive living artist in the world. Born in 1955 in York in the United States, he is famous for his giant sculptures, his paintings, as well as his talent for provocation.
He studied at the Fine Arts of Baltimore in Chicago, but it is in finance that he will begin his career as a broker on Wall Street in commodities. Jeff Koons will succeed in combining his talents on the stock market and his passion for art by becoming himself the best investment of the 20th century.
Jeff Koons will be particularly marked by the advertising iconography and American pop art of the 1980s. Consumer objects and everyday utensils will gain in added value in his hands. He will take up the principle of Marcel Duchamp's “ready-made” and raise them to the status of a work of art, starting with vacuum cleaners or basketballs.
Particularly fond of kitsch, Jeff Koons will excessively exploit this vein and conquer collectors around the world. He uses the icons of popular culture labeled USA to add them to this aesthetic. Michael Jackson then freezes in a white and gold porcelain, Popeye rutile like a stainless steel balloon and the Hulk inflates with air in anger.
Jeff Koons' fame and work both took a turn in 1991, when the artist married pornographic actress Ilona Anna Staller, also known as Cicciolina. Together, they produced the sulphurous work “Made In Heaven”, where the couple takes the stage and plays on eroticism and more so ambiguity. It is an absolute media success which makes it possible to increase the reputation and the coast of Jeff Koons.
His works are now made by artisans in a workshop in Chelsea, near New York, under his direction, a process which in turn makes the artist talk. In addition to being the favorite of billionaires, Jeff Koons is also exhibited around the world. We will especially remember his royal entry to the Palace of Versailles in 2008 accompanied by his Balloon Dogs and his Inflatable Rabbit, not to mention his retrospective at the Center Pompidou in 2014.
His work Balloon Dog, in orange (there are several different colors, including magenta and blue) was auctioned in 2013 by the Christie's agency in New York and was sold for the sum of 58.4 million dollars. . This historic sale made this sculpture the most expensive work by a living artist.
Romero Britto was born in 1963 in Recife, Brazil and lives and works in Miami today. He comes from a modest family, surrounded by eight brothers and sisters. Very early on, her innate talent allowed her to fill her life with color. Self-taught, using all the media at hand, old newspapers, cardboard, he then creates a new expression that reflects his optimism for the beauty of the world around him.
His audacious artistic nature pushes him to evolve outside the system. He began a trip to Europe in 1983, to examine the art of the "Masters". With determination and confidence in his art, Britto tries the adventure in Miami where Pop Art is booming.
Romero Britto spends a few years exhibiting. He knew how to attract the attention of young minds and insiders with his unique, modern and instantly recognizable talent. Through a multitude of themes, Britto's art provides insight into his personal experiences. His style combines the techniques of Pop Art with the compositional qualities of Cubism.
Then in 1989, Absolut Vodka chose him to design its bottles. This new notoriety propelled him to the greatest, including Andy Warhol, whom Absolut had also called upon. Appointed Ambassador for the Arts at the World Economics Forum in Davos, Switzerland, Britto is also an activist in the humanitarian field. According to him, “art should reflect the celebration of the simple and good things in life. »
His modern influences, his flamboyant colors and his playful work led him to become one of the greatest of his generation. He still continues today to fill his dreams with an inexhaustible inspiration. Pepsi, Apple, Movado keep asking for his genius to reinvent their brands. Many heads of state, political figures and stars celebrate his talent around the world.
Romero Britto constantly redefines art with his sculptures and reinterprets his role in life through his artistic entity.